Latitude
- Branding
- Strategy
- Website
- Interactive
- Motion Design
- Digital Signage/Touch Screen
2025
Situated along the bustling Cambie Corridor, this new development embodies the essence of connectedness, with seamless access to rapid transit and the city's most coveted neighborhoods.
Latitude Teaser Site
The primary objective was to create a website that conveys the lifestyle and design sophistication of Latitude, while making it easy for prospective buyers to explore floor plans, amenities, and register their interest. We structured the teaser site to support a natural storytelling arc. Clear visual hierarchy and intuitive scroll behavior were prioritized to guide users seamlessly through the experience.
Latitude Full Website Features
The website also integrates interactive elements that enhance user engagement and facilitate the home-buying journey. It combines aesthetic appeal with practical tools, offering an informative and immersive experience for potential homeowners.
A standout feature is the intuitive floorplan viewer, allowing users to explore various unit layouts seamlessly. Each floorplan is presented with clarity, enabling prospective buyers to assess spatial configurations and design elements effectively.
Interactive Touchscreen
The Latitude Touchscreen site is a specialized digital platform designed to provide an immersive and interactive experience for users exploring a boutique collection of residences near Cambie and 49th in Vancouver.
Users can browse detailed floorplans, see the interior, explore curated amenities, view the surrounding neighbourhood, and dive into an image-rich gallery.
A standout feature includes a 360-degree viewing experience, allowing users to virtually see the view outside and get a true sense of the space from every angle.
