Wilford
- Branding
- Website
- Interactive
- Motion Design
- Digital Signage/Touch Screen
2024
Nestled on a quiet cul-de-sac off Delestre Avenue, Wilford captures the essence of West Coquitlam’s close-knit community. Here, neighbors become friends, children find playmates, and a sense of connection infuses everyday living.
Brand Identity from start to finish.
We developed Wilford’s brand from the ground up, beginning with the naming process and extending through to the full visual identity. Our team crafted a logo and established a thoughtful typographic system and color palette that reflect the warmth, charm, and residential appeal of the project.
Beyond the foundational elements, we provided art direction for photography and other key brand visuals, ensuring consistency across digital and print touchpoints. The result is a cohesive, character-rich identity that sets Wilford apart in a competitive real estate market while resonating deeply with its target audience.
Interactive Touchscreen
Experience your future home at your fingertips. We have designed a touchscreen that invites potential homebuyers and guests to explore floorplans, browse amenities, discover the neighbourhood, and immerse themselves in one seamless, intuitive interface.
Marketing Collateral
Extending the brand beyond digital and into the physical world through a cohesive set of marketing collateral. From tote bags and business cards to on-site signage and presentation materials, every touchpoint was designed to reflect the warmth and character of the Wilford brand.
We focused on translating core identity elements—color, typography, and tone—into tactile formats that felt thoughtful and consistent. Whether handed out at events or seen around the neighborhood, each piece reinforced a strong sense of place.
Website Features
Wilford’s website stands out for its sleek design and user-centric features that elevate the property browsing experience.
One of the most distinctive elements is an interactive accent color slider, allowing users or agents to preview the bathrooms in different shades. This not only enhances visual engagement but also offers flexibility for customization.
Another key feature is the intuitive floorplan viewer, which enables visitors to explore unit layouts. Users can switch between unit types, filter by room type, and download floorplans, making it easier for prospective buyers to assess a property's layout without additional steps.
