The Core
- Branding
- Motion Design
- Website
- Strategy
- Video Production
2026
Where Infinite Possibilities Reside.
Richmond Centre’s newest landmark of convenience.
The Core Website
Designed to be highly interactive and engaging, the website draws users in through smooth transitions and responsive elements that encourage exploration.
Motion graphics are seamlessly coded throughout the site, adding a dynamic layer that enhances the overall experience without overwhelming the content. These subtle animations guide the user journey, reinforcing key messaging and elevating the visual storytelling.
Art Direction & Photography
The art direction for video and photography captured The Core's bold architectural presence and dynamic lifestyle offering. Positioned at one of Richmond’s most sought-after addresses, the visual narrative emphasized striking compositions, natural light, and a sense of modern elegance.
Each shot was carefully styled to reflect the vibrancy of the neighbourhood and the sophistication of life at The Core, reinforcing the "Work Hard, Play Hard" narrative.
Print Material
For The Core, we created a suite of printed materials that translate the brand’s energy into tangible form.
Each piece was crafted with bold typography, intentional layouts, and a consistent visual language that reflects the brand's movement and vitality. These tactile touchpoints help reinforce The Core’s presence across physical spaces and real-world interactions.
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